LEPAS South Africa - August 2026 - Test drive performance
The campaign is convertingbut the route matters
CMO command view
A visual read of where to scale, protect, fix, and watch.
Budget forecast
Planned spend, actual pacing, forecast bookings and the next-month reallocation view built from the workbook budget forecast tab.
Executive Summary
The report starts with the interpretation, then lets each segment explain itself. The numbers update when a channel is selected.
Where the campaign landed
Provincial delivery from the workbook location tab. The selected channel changes both the map and the explanation beneath it.
Segment performance
This is where the report explains the cuts: channel, model, audience, and province all tell different parts of the story.
Channels ranked by bookings
bar = booked test drivesWhat this segment means
plain-English readoutModel demand
which vehicle is pulling formsAudience quality
bookings and CPL by audienceFrom impression to booked test drive
A joined funnel view. The explanation focuses on where attention is being lost before booking.
Funnel integrity
impression to qualifiedDaily booking momentum
bars = bookings, line = CPLCreative
The creative matrix shows response by format and model; the bubble plot shows whether spend is following response or simply following scale.
Creative response grid
CTR by format and modelSpend against response
bubble = impressionsCreative fatigue
First-three-day response versus latest-three-day response. The score combines CTR decay, CPL pressure, frequency and hold-rate pressure.
Campaign drill table
Campaign rows are sorted by bookings. Use the segment controls at the top to scope this table.