LEPAS South Africa - August 2026 - Test drive performance
The campaign is convertingbut the route matters
Investment calls
Which channels deserve more money, which need protection, and which should be tightened before they absorb more budget.
Budget forecast
Planned spend, current pacing, forecast bookings and the next-month budget move for each channel.
Executive Summary
Three decisions from the month: scale what converts, tighten expensive reach, and protect the audience paths already booking test drives efficiently.
Where the campaign landed
See where booked test drives, qualified leads, spend and CPL concentrate across South Africa. Use the metric buttons to change the map.
Segment performance
Channel, LEPAS model and audience cuts show where booked test drives are coming from and where CPL starts to drift.
Channels ranked by bookings
booked test drivesWhat this segment means
decision readoutLEPAS model demand
L4 ICE, L6 ICE, L6 EV, L8Audience quality
bookings and CPL by audienceFrom impression to booked test drive
Follow the drop from reach to qualified booking, then check whether daily volume is staying efficient.
Funnel integrity
impression to qualifiedDaily booking momentum
bookings with CPL lineCreative
Compare response by format and LEPAS model, then check whether spend is backing the strongest creative.
Creative response grid
CTR by format and LEPAS modelSpend against response
impressions size each pointCreative fatigue
First-three-day response versus latest-three-day response. The score combines CTR decay, CPL pressure, frequency and hold-rate pressure.
Campaign drill table
Campaign rows are sorted by bookings. Use the segment controls at the top to scope this table.